Experience Inc. Jobs

People and Resource Management: Manage annual marketing budgets of $500,000+ for promoting the universitys Extended Campus website, Extended Education Ventures programs and departments, and cross-campus units procuring EEV marketing support services. Manage EEVs marketing coordinators in their implementation of marketing initiatives. Assign work, coordinate output, and ensure all implementation is completed and delivered on time. Manage performance and professional development of direct reports.Strategy and Planning: With direction on priorities from the marketing director, and in collaboration with the course programming team and enrollment specialists, develop marketing strategies and plans for promotion and/or lead-generation campaigns to acquire and retain qualified students for existing and new EEV offerings and for increasing Extended Campus brand awareness.Set goals, measure results, and adjust initiatives accordingly. Accountable for the development of messaging and content creation and curation for integrated marketing campaigns.Content Management: Manage content marketing strategy and projects, including the development of written content and visual assets for email, direct mail, newsletters, advertising, social media, blogs, presentations, and press releases. In addition to planning and creation of compelling content, manage the hiring, project assignment, evaluation, and payment of marketing content providers, such as individual freelancers and agencies.Research: Examine market, audience, sales, and customer data to plan relevant campaign initiatives using a variety of venues and outlets. Help marketing director provide data-driven, strategic recommendations to leadership about educational landscape market conditions to anticipate development of new products.Web/Copy:Support the management of EEV-managed websites, including blogs, with new and updated content, including written copy, development and creation of customized pages, and content areas for special programs.