Job Information
UNIVERSITY OF TEXAS AT AUSTIN Marketing Content Coordinator, UT Health Austin, Dell Medical School in Austin, Texas
Conduct one-on-one interviews with stakeholders to draft creative content for blog posts, print and digital advertising, patient collateral, email campaigns, event handouts, and more.Develop engaging patient education pieces by translating complex medical information into accessible language.Track and analyze content performance metrics, such as engagement, traffic, conversions, and user feedback, and use insights to initiate data-driven improvements.Contribute to the development and implementation of content strategies to support marketing campaigns and initiatives.Identify needs/gaps in content library and regularly contribute new content ideas that help meet the immediate and long-term goals of the organization.Perform other related duties as assigned.