Job Information
UNIVERSITY OF TEXAS AT AUSTIN Marketing and Communications Manager in Austin, Texas
Strategic Planning:Create and execute a comprehensive communication and marketing strategy/planning to promote student enrollment, retention, and community engagement. Ensuring the communication is aligned to the strategic plans of the school. Set goals, track performance metrics, and adjust strategies to maximize impact.Brand Management:Work with UTHS administration to maintain and enhance the schools brand as part of The University of Texas at Austins College of Education across all platforms (digital, print, social media, presentations). Ensure consistent messaging, tone, and visuals that align with the schools and the Universitys identity and goals.Digital Marketing and Content Creation:Working with UTHS administration, head efforts to produce engaging and informative content for the schools website, social media channels, digital, newsletters, and digital advertising. Manage the content and presentation on the schools website. Ensure all UTHS programs are addressed, marketed and enhanced.Internal and External Communications:Help to oversee and coordinate all internal communications in the form of district level newsletters and stories about the schools, as well as external communications (to the community, prospective/current families, and alumni) like the schools annual reports.Event Promotion:Develop and manage communication strategies for key school events, fundraisers, and initiatives, ensuring high visibility and engagement from target audiences. Support conference presentations, booth and marketing presence.Community Outreach and Partnerships:Foster relationships with community organizations, businesses, and alumni to support marketing and communication initiatives. Collaborate with the development to align efforts on fundraising and recruitment.Market Research and Analysis:Conduct market research to identify trends, competitive positioning, and new opportunities for outreach. Use data to inform decision-making and measure the success of communication strategies.Leadership and Collaboration:Lead and supervise any communications staff or external staff (COE staff) involved in content creation, graphic design, and web development. Collaborate closely with school leadership and other departments to ensure a cohesive communication strategy.Support Development and Fundraising: Provide support to UTHS and the development director by assisting in the planning, fundraising activities, and grant writing. Assist with fundraising activities for UTHS and its organizations. Other duties as assigned.