Job Information
UNIVERSITY OF TEXAS AT AUSTIN Digital Communications Specialist in Austin, Texas
Conceptualize, create, and distribute engaging digital content, with a heavy video focus, promoting the impact of horticulture, research, science, conservation, land management, and other relevant stories that convey the Centers purpose and mission. Embrace the ability to switch between video projects requiring lengthy editing and those that may be captured, edited, and published expediently to make maximum impact for the Center.Apply strategy to manage, monitor and continue growing the Centers official social media channels, including Instagram, YouTube, X, Facebook, and LinkedIn, keeping them relevant and up to date with engaging content, and continually monitoring social media trends, current events, and looking for ways to enhance and expand the Centers digital reach. Establish benchmarks and metrics for web, social media, e-marketing and digital communications efforts and recommend strategies to extend the reach of those efforts.Assist in the management of website content and updates. Utilizes WordPress experience to keep website content relevant, up-to-date, and dynamic, to help propel the Centers mission. Perform ongoing website content audits to ensure consistency of content, messaging, and adherence to brand voice, as well as accuracy and appropriateness of content across digital channels.Collaborate with colleagues to develop digital editorial calendar; conceptualize and implement online and marketing programs and campaigns, engaging diverse target audiences.Other duties as assigned.