Job Information
Yancey Bros.co PPC & Social Media Manager in Austell, Georgia
Description
Who We Are:
From Georgia. For Georgia. Since 1914 Yancey Bros. Co. has proudly served as the authorized Caterpillar equipment dealer for Georgia, providing our customers with the highest quality sales, parts and service. From Caterpillar heavy and compact construction equipment to on-highway trucks, we remain committed to learning more about our customers, offering equipment and support to keep up with their changing needs. This all starts with our greatest asset…our employees.
What You Will Be Doing:
As the Paid Digital Media (PPC) and Social Media Manager, you will be responsible for developing and executing effective paid media and social engagements to increase brand awareness, engagement, and drive business growth. As a passionate storyteller, you will create and execute social media strategies to attract new followers and increase engagement across all social channels. Additionally, the role will focus on providing strategic guidance on Yancey’s paid media initiatives by looking for new and innovative advertising capabilities and engaging our audience to drive business growth and profitability.
Major Tasks, Responsibilities, and Key Accountabilities:
Social Media:
Develop and implement a comprehensive social media strategy aligned with overall marketing goals and informed by competitor research, platform determination, benchmarking, messaging, and audience identification
Create, edit and publish monthly editorial calendars unique to each social platform
Generate, edit, publish and share daily content (original text, images, video or HTML), most relevant to each social platform, that builds meaningful connections and encourages community members to take action
Create social content and campaigns including videos
Moderate all user-generated content, and support the moderation of user-generated content facilitated through customer contact employees, in line with social media community guidelines and engagement policies
Capturing and analyzing the appropriate social data/metrics, insights and best practices and act on the measured information
Digital Advertising:
Evaluate and recommend digital advertising tactics to support a given marketing objective or strategy
Execute various digital advertising tactics as directed by leadership
Develop, execute, and optimize cutting-edge digital campaigns from conception to launch
Ensure paid media projects are successfully planned and executed, contributing to the growth of the company
Produce relevant metrics reporting from a variety of digital tactic platforms
Provide ongoing actionable insights into campaign performance to relevant stakeholders
Define, measure, and evaluate relevant paid media KPIs
Manage boosting budget across all social platforms
Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
Overseeing and managing the overall budget for paid media
Education/Experience:
Bachelor’s degree in communications, marketing, news media, public relations or related field required
Minimum of 3-5 years of proven work experience in social media marketing or as a digital media specialist
Required Qualifications/Skills:
Displays in-depth knowledge and understanding of social media platforms (i.e. Sprout Social, Hubspot, etc.), their respective participants (Facebook, Twitter, Instagram, YouTube, etc.) and how each platform can be deployed in different scenarios
Strong skills in designing and implementing directly digital paid media programs in Google Adwords, Google Display, YouTube, Facebook and Instagram Ads, and in prospecting and retargeting Desplay networks, etc
Experience managing digital marketing vendors
Experience in community management with a strong understanding of content creation, follower growth, and engagement
Ability to bring campaigns to life through storytelling and create an engaged community
Self-directed and able to work independently, with the ability to pitch ideas and strategies to the executive team
Excellent communication skills, both written and verbal with direct response copywriting experience
Videography and video editing experience is a plus
Knowledge of online marketing and good understanding of major marketing channels.
Knowledge of SEO, keyword research and analytics
Strong analytical skills with the ability to draw conclusion
Environmental Job Requirements:Environment:
Most of your time is spent sitting at a computer.
Willing to work in a climate-controlled environment with moderate noise levels and vibrations carried over from the shop.
Physical:
Will require appropriate Personal Protection Equipment to be worn in safety sensitive areas.
Occasionally lift, carry, and lower up to 15 lbs.
Travel:
No travel required.
Who We Are Looking For:
To be successful in this position you should have proven work experience in social media marketing or as a digital media specialist. You should show strong skills in designing and implementing directly digital paid media programs and have the ability to bring campaigns to life through storytelling . The ability to work independently and in a team environment are essential to this position as well.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)