Georgia Employer SENIOR MARKETING SPECIALIST in Atlanta, Georgia
Senior Marketing SpecialistJob LocationsUS-GA-AtlantaID 2021-1562 Category Marketing/Communication Type Regular Full-TimeOverviewAbout UsMarketing at an engineering firm? Yes!WE ARE VHB-a passionate team of engineers, scientists, planners, and designers tackling exciting challenges in the transportation, real estate, institutional, applied technology, and energy industries-serving a range of public- and private-sector clients. At VHB, we are dedicated to improving mobility, enhancing communities, and balancing development and infrastructure needs with environmental stewardship.We are creative problem-solversWe work hard, and we give backWe like our colleagues, and we love Mondays (really)We are diverse, caring, welcoming, and fun!It's not surprising that VHB has consistently been rated one of the top AEC firms to work for across our 30+ offices on the East Coast.We're growing, and we hope you'll join us!About the PositionGeneral Scope for the Senior Marketing SpecialistAre you looking for an opportunity to grow in an organization that provides opportunity for their marketers to be involved in more than just the proposal experience, but also helping to support visibility and client focus efforts? VHB has the position for you!We are looking for a new addition to our Southeast Regional Marketing Team! This position can be based in our Atlanta, GA or Orlando, FL office locations.The Senior Marketing Specialist leads, develops, writes, and produces complex proposals and other critical marketing deliverables with direct support from marketing leaders. The Senior Marketing Specialist helps to support and facilitate overall pursuit strategy discussion and formulation and content development.Expect opportunity and active participation in marketing activities across the entire Client-Visibility-Pursuit (C-V-P) lifecycle, with primary focus on pursuits. You will be actively trained and mentored on VHB's programs and marketing's role across the CVP lifecycle. Specifically:ClientsActively participates in Client Focus Team and/or market meetings.Participates in Client Mapping and Client SWOT analysis. May facilitate and lead annual Client Mapping process.In partnership with CRM Specialist and with the understanding of the Region's pursuit Pipeline, may help to manage active updating of opportunities on the Pipeline.Assists with the development and creation of the value proposition and pre-sell pieces.VisibilityCoordinates and supports the development of pre- and post-award visibility opportunities for assigned pursuits in collaboration with Regional Communications Specialist.Assists with the creation and communication of overall client and market visibility opportunities that help promote the organization's thought leadership.ProposalsTakes the lead role in the development of the region's complex pursuits, with marketing leadership/management oversight, as needed.Participates in and/or facilitates pursuit SWOT analyses. Identifies differentiators and how clients perceive the organization and its competitors.Communicates win themes and approaches to win. Independently weaves win themes into all proposal sections using writing and editing skills. Partners with graphic designer for visuals that align to messages.Recognizes the need for teaming partners or subconsultants and identifies potential suitable partners.Serves as an active strategist and collaborative partner with technical staff.Works directly with senior-level technical staff to prepare proposal materials. Ensures all sections of the proposal include differentiating win themes and that sections are compliant, timely, and well written.Organizes and coaches technical staff on... For full info follow application link.VHB is proud to be an Equal Opportunity/Affirmative Action Employer. All qualified applicants, including individuals with disabilities and veterans, are encouraged to apply.