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GPC - Genuine Parts Company Product Owner - Recommendations in ATLANTA, Georgia

Company Background:

Genuine Parts Company (“GPC” or the “Company”), founded in 1928 and based in Atlanta, Georgia, is a leading specialty distributor engaged in the distribution of automotive and industrial replacement parts and value-added services. The Company operates a global portfolio of businesses with more than 10,000 locations across the world. GPC has approximately 50,000 global employees. The Company has operations in the United States, Canada, Mexico, Australia, New Zealand, Indonesia, Singapore, France, the U.K., Germany, Poland, the Netherlands, Belgium, Spain and China.

Position Purpose:

Seeking world-class talent to join the world’s leading distributor of automotive and industrial replacement parts and value-added services operating 5,500+ locations and servicing more than 20,000 locations in the U.S and Canada. Specifically, this role will function as the Product Manager of a newly formed team, to build the next generation Catalog platforms at GPC. Working with a highly talented team, you'll play a key role to build and run one of the world’s largest automotive and industrial replacement parts operations.

If you are passionate and a seasoned product leader yearning to transform experiences for millions of customers and thousands of passionate associates, we are looking for you to join GPC leadership team as a Product Manager. The product Manager is responsible for delivering business value to drive sales, improve efficiency, and improve customer satisfaction through the production of quality products. Within their designated enterprise product, the Product manager focuses on delivering value by leading the strategic vision and product roadmap across the customer journey and ensuring all products within their portfolio are aligned to the vision. The product manager identifies and connects interdependencies with other products within the customer journey. They support business reviews, communicate the product vision, and present across all levels of the organization. Product Managers are also responsible for attracting, motivating, coaching and mentoring top product management talent.

This Product Manager role will oversee, and direct creation of products related to the product discovery – Search and recommendations and its associated platform services. The product manager will also orchestrate work addressing customer pain points across the GPC enterprise, and lead teams in the definition, discovery, design, development and delivery of end-to-end experience capabilities leveraging technology, operations, and process.

The product Manager leads a product team (typically 2-3 Owners) responsible for a specific product group.

Responsibilities and Accountabilities:


  • Collaborate with engineering to Translate business strategy into technology product strategy

  • Own product roadmap

  • Maintain knowledge of competitive landscape and technology innovations

  • Drives growth for the business by applying domain expertise to provide thought leadership and translate vision into action


  • Defines and communicates value propositions, OKRs, success metrics, and outcomes.

  • Develop deep knowledge of business processes for the domain

  • Drive prioritization of product capabilities

  • Collaborate and drive cross-domain prioritization and sequencing of activities

  • Create/document/track KPIs to measure relevant business goals for the domain

    Stakeholder Management

  • Represent domain during enterprise planning and discovery

  • Manage stakeholder expectations to ensure scoping, backlog and delivery aligns with product strategy

  • Provide regular updates to product roadmap


  • Represent business throughout technology development process

  • Document requirements (functional and non-functional) via epics, features and user stories

  • Maintain and prioritize product backlog

  • Track releases and communicate delivery roadmap

  • Plan and conduct user showcases and acceptance testing

  • Work with agile practitioners and engineering to improve the overall delivery lifecycle


  • GPC has two work locations to choose from, Duluth or Atlanta office.

  • We offer a Flexible Work Policy that permits eligible employees to work remotely

Desired Qualifications & Experiences:

  • Degree in Computer Science or Engineering fields or equivalent years of experience preferred

  • 5 years’ experience in product and/or experience management.

  • 5 years’ experience in scrum/agile development methodology.

  • 5 years’ experience participating in product backlog prioritization and grooming/refinement

  • 5 years of product ownership and helping drive road-mapping, planning and delivery in an agile environment.

  • 3 years’ experience designing and building intent based search platforms

  • 3 years’ experience designing and building personalized recommendations platforms

  • 3 years’ experience designing and setting up experimentation, A/B tests and measure the key KPIs based on the optimization objectives.

  • Knowledge of Automotive Aftermarket Industry Catalog Exchange Standards like ACES and PIES is a plus

  • Experience in defining strategy and road map for exposing the search and recommendations platform services in the form of necessary APIs and feeds required for the clients and partners.

  • Demonstrated experience with analytical and critical thinking skills; ability to use data to break down complex problems and formulate plans.

  • Experience supporting, mentoring and managing product owners is a plus

  • Experience in the B2B and retail business is a plus

  • Mastery of identifying goals, metrics and analytics to measure product value

  • Proficiency in creating, prioritizing and accepting user stories

  • Proficiency in conducting user research and testing to understand needs

  • Proficiency in conducting competitive research and analysis

  • Proficiency in guiding more junior team members through Product Management fundamentals in a professional setting