GreenSky Administrative Services LLC Marketing Operations Manager (Marketo) in Atlanta, Georgia
We are looking for a bright, adaptable and driven Marketing Operations Manager to join our fast-paced Demand Generation Marketing team. This role will be responsible for all things Marketo, including building out dynamic email campaigns and diving into customer data to help direct the best way to market to our customers.
You are the glue that holds marketing together, managing technology across teams and departments, allowing us to become more effective in our initiatives.
Own all Marketo responsibilities, including but not limited to: collaborating with key internal stakeholders and external stakeholders (Campaigns, Field Marketing and Sales) to implement automation for marketing campaigns and programs within Marketo; implement all facets of the Marketo platform including integration, lead scoring, lead nurturing, automation, progressive profiling, Revenue Cycle Models, Programs and Events, RCA, Marketo Sales Insight, center of excellence programs and more.
Manage technical requests of our marketing systems including: Drift Chat, Uberflip, Asana and Sendoso.
Establish and maintain scalable processes that ensure best practices in campaign and lead management.
Create and maintain metrics reports on marketing activities, effectiveness, and business impact.
Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
Monitor and maintain data quality within the marketing database.
Analyze and make recommendations to improve the existing lead scoring model and implement approved changes
Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
Drive the concept and roll-out of scalable, self-service marketing performance metrics, benchmarks, reports and dashboards in cooperation with other marketing operations team members
Work cross-functionally within the organization to ensure timely delivery of Marketing Operations projects in support of strategic goals
BA or BS degree in Marketing or equivalent working experience
MCE certification strongly preferred
5+ years of hands-on marketing operations execution in demand generation, email, marketing automation and reporting
3+ years working with marketing automation/email marketing platforms (Marketo)
Understanding of lead management processes and technologies
Proficient in HTML and CSS
Self-starter, results oriented, high attention to detail and well organized
Comfortable wearing multiple hats
Strong and confident communicator
Excited about a high-growth, award winning marketing team in a dynamic and fast-paced
- Experience with marketing analytics, social media and content marketing an asset
GreenSky is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.
Street: 1797 NE Expressway