Informa Marketing Director in Atlanta, Georgia
Marketing Director –Informa| Atlanta, GA
Our Atlanta team is looking for an experiencedMarketing Directorto lead all marketing and lead generation activities for Asset Intelligence, a division ofInforma. You are a “metrics- first” marketer who can create a metrics driven culture across your team. As the Marketing Director, you respect quality content over quantity content and will leverage our unique market position as insights-providers!
The Marketing Director will grow the Asset Intelligence division which is composed of 4 businesses:EquipmentWatch, the leading data and intelligence business serving the $200 billion heavy equipment market;Price Digests, a leading commercial vehicle data supplier to the insurance market;FleetSeek, a leading contact data supplier to the commercial truck market; andCostTrax, a SaaS, compliance platform for cost-plus construction.
In this role you will:
Manage an ever-growing teamof brand marketers and supporting team members
Maintain a team culture of “customer-first”, leading to deep awareness of customer need
Lead all lead generation activities, with #1 KPI for the team being number of leads per brand
Drive a digital marketing-first culture, thereby constantly increasing total leads at an ever-decreasing cost-per-lead
Use and improve marketing automation activities, with the mindset that it’s the most impactful tool in the marketing toolset
Transition the EquipmentWatch and Price Digests Awards Programs to marketing-first programs, with the goal of maximizing awareness in market
Look for new, cutting edge marketing tactics, going well beyond standard paid media and common content marketing
Drive a culture of constant improvement, a cultural expectation across all of the Asset Intelligence division
Establish / extend industry relationshipsthat facilitate growth of brand awareness, including association board involvement, industry trade shows
Minimum 7+ years in a marketing role within a data and/or software business environment
Experience managing and motivating a successful team
Track record of success in meeting or exceeding goals by utilizing traditional, online and social media marketing strategies
Comfort in a quantitative environment. The company is data-centric and an understanding of how our products are researched and created is a must
Strong interpersonal and communication skillswith the ability to consult, partner and work effectively with senior business leaders and business partners across cultures and functions
Bachelor’s degree required.
Software: Advanced working knowledge of MS Office Suite, specifically Excel and/or other similar statistics and data modeling software preferred, working knowledge of CRM software needed.
Who we are:
Asset Intelligence serves the equipment, trucking and construction industries, but that doesn’t mean we’re behind the times.With a culture built on constant improvement, innovation and an overall entrepreneurial spirit, we have the industry’s most sophisticated data solutions and market-leading products, all supported by best-in-class marketing, product management, analyst and sales teams. Come join us and get immediately challenged and rewarded.
Check us out! https://informa.com/divisions/business-intelligence/infrastructure-intelligence/
Informa is a leading business intelligence, academic publishing, knowledge and events business, operating in the Knowledge and Information Economy. We are listed on the London Stock Exchange and a member of the FTSE 100.
Informa is committed to equal employment opportunity for all employees and applicants for employment without regard to age, color, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.
What makes Informa different:
Access to a global community of colleagues, brands and opportunities
Competitive Benefits with a 401k match
Generous vacation days, 9 company holidays and time off to volunteer!
Work- Life Balance Paid