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The Manager of Paid Social Media will be responsible for the development, execution, and optimization of strategic paid social media campaigns. This role focuses on ensuring seamless delivery while enhancing channel efficiency and effectiveness to achieve optimal performance. The Manager will create and implement data-driven initiatives across various platforms to support IHG's Brands, Commercial, and Loyalty objectives. Collaboration with internal media planning, data, and analytics teams is essential to continuously innovate and refine IHG's social media strategy.

Your day to day

• Serve as the thought leader and strategist for IHG's paid social media advertising efforts across all platforms (e.g., Facebook, Instagram, TikTok, Pinterest, LinkedIn, etc).

• Develop and implement a data-driven paid social media strategy aligned with business objectives, maximizing brand awareness, lead generation, and conversions.

• Manage campaign budgets effectively, allocating resources strategically to achieve optimal performance.

• Continuously monitor, analyze, and optimize campaign performance, making data-driven adjustments to maximize effectiveness.

• Stay up-to-date on the latest paid social media trends, platforms, and best practices, and implement these learnings into strategies.

• Generate comprehensive reports that measure campaign performance and provide actionable insights for future campaigns.

• Collaborate with cross-functional teams such as Creative Services, Content Marketing, and Media Effectiveness to ensure seamless campaign execution.

• Foster a culture of innovation and experimentation, continually testing new approaches to paid social media advertising.

What we need from you .

• 5+ years of experience in paid social media management, with a focus on travel & hospitality (preferred).

• Experience using various social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads).

• Proven success in managing large social media advertising budgets and maximizing performance is essential.

• Proven ability to analyze campaign performance data, identify optimization opportunities, and make data-driven adjustments to improve results.

• Strong understanding of social media advertising platforms and targeting options

• Experience with campaign management tools and reporting platforms

• Excellent communication and presentation skills

• Ability to work effectively in a fast-paced, team-oriented, deadline-driven environment

Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $58,844 to $115,000 This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

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At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

Important information :

• The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

• No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

• If you require reasonable accommodation during the application process, please click here .

• IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.