Salesforce.com, Inc Manager, Global Marketing Strategy & Planning in Atlanta, Georgia
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Manager, Global Marketing Strategy & Planning
Salesforce is where passionate, energetic people can make an impact, win as a team, and find their #dreamjob. We are the world’s leading enterprise cloud ecosystem and the largest provider of CRM software. Salesforce empowers companies to connect with their customers in a whole new way. Our success is fueled by a long-standing commitment to innovation, customer success, and giving back. The growth, innovation, and family spirit of Salesforce are driven by our incredible employees who thrive on delivering success for our customers while also finding time to give back to improve communities around the world.
We are looking for an experienced Strategy/Ops Manager with a track record of supporting complex marketing organizations. Reporting to the Director Functional Strategy & Planning Field Marketing, you will help shape the future direction of the AMER Operating Unit (OU) and pan-global marketing programs by driving the annual planning cycle, budget, headcount, and program planning, using data-driven decision-making, and you will work within a collaborative, cross-functional team to deliver insights on marketing performance and recommend improvements.
For now, this role will be based remotely within the Global Marketing Functional Strategy & Planning team and will primarily be responsible for the marketing strategy and planning function for the AMER OU, plus providing US timezone support for the Global Field Marketing Leader and the US-based Global Shared Services functions - Strategic Initiatives and Exec Programs/SIC.
Ownership of key strategic frameworks for Global Field Marketing, including the following:
Marketing Assessment Matrix (MAM), a data-driven scorecard for strategic prioritization & insights used for Fiscal Year planning
ROI Reporting by tactic, providing a historical view of marketing-generated pipegen by dollar spent; used also as an indication for future performance
APM Cube, a framework that shows marketing spend by 3 dimensions - OU, Cloud, and Industry - across different CMO functions
Support the Top Down annual Planning Process for Global Field Marketing
Drive all Planning, Budget, Headcount for AMER OU and pan-global functions
Own the AMER OU and Global Books of Business (key business & marketing performance reports, within the context of the marketing team budget and headcount), to drive conversations/decision making. Participate in the AMER “Know your Numbers” data deep-dive sessions and similar discussions
Collaborate closely with our world-class Marketing Data Science and Analytics team to track full-funnel marketing attribution and performance across all tactics (digital, virtual events, campaigns) and ROI
Deliver strategic insights to allow the team to optimize current marketing programs
Support the preparation for key business updates including Quarterly Business Reviews (QBRs)
5-7 years of relevant professional experience with an emphasis on marketing strategy and operations
Experience of Salesforce CRM and/or Salesforce Analytics
Expert in Microsoft Office and Advanced Excel/PowerPoint and Google Suite technologies
Experience of Allocadia Plan to Performance tool an advantage
Strong analytical and financial acumen
Ability to think creatively, identify and solve problems through data analysis
Excellent communication and presentation skills - a track record of delivering business analytics to senior executives
Excellent time management and prioritization skills
Highly motivated, detail-oriented, and a self-starter
For Colorado-based roles: Minimum annual salary of $99,200. You may also be offered a bonus, restricted stock units, and benefits. More details about our company benefits can be found at the following link: https://www.getsalesforcebenefits.com/
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