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Job Summary – (Role Summary)

Work with Strategic & Portfolio marketing team on high value global and regional initiatives, providing strategic advice regularly to the Senior Leadership Team and other senior management throughout the organization. Responsible for leading strategic brand campaign creative to support business and brand strategy briefs using analytical and brand frameworks, and provide leadership, project planning and strategic advice to leaders of brands

The manager will be fully accountable of major work streams throughout the year, with gradually increasing complexity. This ideal candidate for this role will have to deliver on time and at the best quality. The ideal candidate will be able to adjust the course of the workstream when project sponsors feel new facts/issues merit the change and will be as proactive as possible in initiating the change when needed.

Essential Duties and Responsibilities – (Key Activities)

• Participate in and manage global initiatives with the rest of the Strategic & Portfolio Marketing team. As needed, support senior management teams and global brand heads on critical regional initiatives. Specific duties and responsibilities include leading strategic brand campaign creative to support business and brand strategy briefs using analytical and brand frameworks, and provide leadership, project planning and strategic advice

• Provide support for a variety of Brand Leadership marketing projects across all aspects of brand and portfolio strategy

• Assist on multiple work streams within complex projects all the way from project structuring to implementation planning effectively navigating a complex multi-region, multi-function, matrix organization

• Provide strategic brand insights to Strategy & Portfolio marketing team on variety of key projects.

• Assist in annual brand strategy and brand plans to win projects, producing key creative, synthesizing results, and working with global brand heads

• Give regular progress updates to Director/VP and sponsor/senior management, as well as discuss issues with them and find impactful ways to use their time

• Effectively motivate workings teams with a collaborative and safe environment + appropriate access to key stakeholders

• Manage relationships with Marketing team to source necessary data or reports to inform innovations in creative.

• Participate in skill development training and courses to improve your industry/IHG knowledge as well as your technical competencies

Education –

Bachelor’s or Master’s Degree in Marketing or Business related degree

Experience –

3-4 years’ work experience in corporate or brand strategy or consultancy role with exposure to a broad range of business issues. Post degree qualifications, previous travel industry experience and language skills highly desirable.

Technical skills and Knowledge –

• Own up to 3 full project work streams and responsible for delivering on time matching Director’s expectations

• Decision making responsibilities:

• Decision making associated with project scoping and project management responsibilities for global or regional strategic initiatives

• Recommend strategic action as a result of any global or regional initiatives conducted

• Demonstrated ability to assess and understand a variety of internal and external economic and market-level issues with impact to the business, to analyze a business brief and set up a creative team for success to develop strategic creative that answers that brief

• Strong understanding of brand marketing concepts, with both theoretical and practical knowledge. Ability to assess and evaluate different marketing approaches based on their impact to market share and revenue gains

• Demonstrated people management skills and desire to train junior staff members

• Demonstrated strategic thinking through a proven ability to analyze markets, performance data, and business issues and draw insight/conclusions

• Strong interpersonal skills required to build relationships across business units for collaboration, data requests, and joint analysis

• Strong communication skills, both verbal and written to address all levels within the organization to develop consensus

• Must have good facilitation skills to lead executive planning sessions

• Strong self-motivation and ability to plan time/priorities

• Ability to understand of hotel industry dynamics

• Familiarity of external data sources and ability to use them effectively to reach key conclusions

• Strong project management skills

• Able to gain credibility with executives and senior managers in the organization

Pay Transparency:

_The salary range for this role is $58,834 to $90,000.  _ This is the lowest to highest pay scale * we, in good faith, believe we would pay for this role at the time of this posting.  *We may ultimately pay more or less than the   posted range, and the range may be modified in the future . An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. 

**This job is also eligible for bonus pay. 

At IHG, we believe in taking care of our employees. That's why we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees. We want you to feel secure and cared for, so you can focus on bringing True Hospitality to the world.  

You can apply for this role through the link below (or through an internal career site if you are a current employee). 

Note: No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

The statements in this job description are intended to represent the key duties, essential nature and level of work being performed. They are not intended to be all responsibilities or qualifications of the job.

IHG is an equal opportunity employer Minorities / Females / Disabilities / Veterans

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At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.