Inspire Brands Loyalty & Rewards Product Manager in Atlanta, Georgia
The Loyalty & Rewards Product Manager will help build and enhance the loyalty and rewards platforms for Inspire Brands as well as the individual brand programs, guiding the platforms through the end-to-end development and production lifecycles.
As a member of a shared service digital center of excellence, the PM will work cross functionally in partnership with the developers, designers, vendors, shared services partners, and brand partners to define the roadmap & requirements, scope level of effort, prioritize, and execute development and enhancements for Inspire Brands’ loyalty and rewards platforms.
This position requires a strong product management background, customer focus, and a passion for technology-enabled features, services, and platforms. It will be a critical role in developing products and product enhancements that drive customer acquisition & retention, incremental sales, profitability, and guest satisfaction.
Responsible for the enablement and strategy of all brand and shared service specific requirements for any loyalty or offers/rewards platforms
Own the strategic loyalty/rewards platform portfolio – roadmap, backlog, product documentation, product reporting and KPIs
Own the execution of brand specific digital guest personalization strategies within all Inspire Brands owned digital channels through offers, content, UI/UX, etc.
Responsible for delivering on loyalty/rewards-specific annual revenue, profit, and conversion targets for each brand’s digital platform
Collaborate with brand stakeholders to define vision, roadmap, requirements, use cases, supporting business value and product acceptance criteria
Collaborate with internal stakeholders to ensure requirements for upstream and downstream systems are accounted for in order to enable end-to-end feature delivery
Play a key role in all traditional agile development ceremonies alongside business partners and key stakeholders – interpret business needs into product requirements, generate user stories, manage multiple stakeholders to guide product releases, business updates, reporting requirements and value assessments
Consult with key business stakeholders to drive integration of loyalty functions into existing or new business and operational processes
Be the subject matter expert capable of working across technical and non-technical teams to establish the value and importance for our strategic loyalty initiatives
Build consensus for value of loyalty platforms to drive critical brand level support
Utilize market research, customer feedback, analytics data, industry trends, and the competitive landscape to guide business needs and identify new opportunities that ensure loyalty and rewards platforms become then remain best in class
Balance business needs versus technical and operational constraints when recommending product enhancements or distilling business goals into product requirements
EDUCATION & EXPERIENCE QUALIFICATIONS
Bachelors degree required
5+ years of modern product management practices, agile methodologies, and test-driven development
Experience managing loyalty or rewards programs (preferably within the context of enablement through digital product channels), leading cross-functional teams in the delivery of products/services, coordinating development cycles and delivering against release schedules
A proven track record of driving digital innovation and delivering outperformance to stated business goals
REQUIRED KNOWLEDGE, SKILLS or ABILITIES
Deep understanding of loyalty programs, offer strategies, ecommerce business, consumer mindset, digital user experience, digital design frameworks and processes (design, research, development, etc.)
Equipped with the digital technical fluency to be capable of understanding technical constraints and prioritizing and discussing tradeoffs between development and business teams
Ability to decompose a big vision into bite-size milestones to execute against broader roadmap
Ability to translate business intent, customer needs, and/or technical direction into clear, concise, well-documented product requirements
Capable of building partnerships, managing stakeholders, and working collaboratively with cross-functional partners to drive projects to completion and meet shared objectives
Experience partnering with engineering, architecture and design teams to define, build, and maintain products which are critical to customer growth, engagement, and retention
Passion for solving problems
Excellent oral and written communication skills – capable of communicating in a way that conveys a clear understanding of the unique needs of widely varying audiences
Excellent problem-solving skills – ability to adapt quickly to changing business priorities and overcome unexpected challenges
Strong desire to help shape the future at Inspire Brands: cultivates innovation in a way that creates new and better ways for the organization to be successful
Strong leader and self-starter who can operate successfully with high levels of autonomy in a fast-paced environment, and is able to work independently and in group settings
Comfort with ambiguity, and an instinct for taking initiative as well as working with agility
Able to understand data ecosystems, including data ingestion, data engineering/pipelines, usage/consumption, and data privacy considerations/governance (where applicable)
Personal integrity, humility, an appreciation for the power of teamwork, and a sense of humor
Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, Rusty Taco and SONIC Drive-In restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
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