Job Information
Robert Half Email Marketing Specialist in Atlanta, Georgia
Description
Email Marketing Specialist
Position Type: Long-Term Contract
Location: Midtown Atlanta, GA
Experience: 3-5 years
Role:
As an Email Marketing Specialist, you will play a pivotal role in driving customer engagement and revenue through effective email campaigns. You will be responsible for developing, executing, and analyzing email marketing strategies that align with our overall marketing goals.
Responsibilities:
Develop and execute targeted email marketing campaigns across multiple audiences
Create compelling email content, including subject lines, body copy, and calls to action
Manage email marketing tools and platforms (e.g., Mailchimp, HubSpot)
Analyze email campaign performance metrics and provide recommendations for optimization
A/B test email elements to improve open rates, click-through rates, and conversions
Collaborate with design team to create visually appealing email templates
Stay up-to-date on email marketing best practices and industry trends
Requirements
Qualifications:
Bachelor's degree in Marketing, Communications, or related field
3-5 years of experience in email marketing
Strong understanding of email marketing principles and best practices
Proficiency in email marketing tools and platforms
Excellent writing and editing skills
Strong analytical skills and ability to interpret data
Ability to work independently and as part of a team
Detail-oriented and organized
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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