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Inspire Brands Director - Data Analytics, SONIC in Atlanta, Georgia

This Director of Data & Analytics for SONIC keeps a constant focus on business performance in order to develop insights and recommendations to inform the future strategic direction of the brand. This individual is an expert in managing and reporting information critical to business insights and decision-making and is an integral member of the SONIC Business Leadership team alongside. The Director also manages a team that can answer a high volume of business questions in a fast-paced environment all while maintaining a positive culture focused on team-member development.


  • Insight generation – generate insights that improve the business through linking various data sources (e.g., sales, competitor, market, customer, etc.) Relationship management – develop and maintain strong relationships with key stakeholders and partners Team development – build a strong analytics team that delivers value and develops top-performers, all while maintaining a positive team culture.

  • Business analysis and forecasting – analyze brand performance and sales trends, leveraging historical learnings to predict future performance.

  • Promotion/product analysis – measure both tests and national promotions and/or products to assess their contribution to the overall business.

  • Process improvement – continually scrutinize current analytic processes to develop and implement improved, efficient, and insightful processes.

  • KPI reporting – create and maintain reports that assess ongoing business performance, leading indicators, and explanatory factors

  • Ad hoc reporting – develop, execute, and deliver reports based on brand business requirements

  • Project management – ensure that medium/long term projects are implemented on time and achieve objectives


  • 4-Year degree in Engineering, Statistics, Economics, Business or Mathematics)

  • Graduate degree preferred

  • 7+ years relevant experience in marketing, business analysis, data management / reporting, or other related area or an MBA


  • Ideal candidate has an inquisitive nature and a passion for learning and solving problems

  • Self-starter personality who can operate with minimal supervision

  • Ability to make an impact in a complex matrix organization. Must be able to effectively interact at all levels of the organization across multiple functional areas.

  • Understands marketing principles and strategy, and possesses strong analytical skills

  • Proficiency with Microsoft Office applications, with expertise in Excel (e.g., pivot tables, advanced functions, formulas, filtering, etc.) and database skills (e.g., SQL). Advanced mathematics and/or statistics skills a plus.

  • Ability to collect and synthesize information, making it relevant, understandable, and actionable for key stakeholders

  • Ability to balance multiple projects with competing deadlines

  • Excellent writing, presentation, project management and strong influencing skills required

  • Excellent writing, presentation, project management and strong influencing skills required

  • Interestintherestaurantindustryanddesiretotraininourrestaurantstolearnoperations,anda strong desire to help shape the future at Inspire Brands

  • Significant team management experience with clear evidence with clear examples of supporting team member growth and development

  • Minimaltravelmaybe required

At SONIC, we encourage and attract wildly creative people. Bold, unique personalities whose passion for what they do shows in the food, the experience and the culture of our brand. Sound like you? Join us as we deliver delightful and delicious moments to our guests!

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.