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Truist Client Marketing Consultant – Trade Shows and Conferences in Atlanta, Georgia

Req ID: R0039591

Specific information related to the position is outlined below. To apply, click on the button above. You will be required to create an account (or sign in with an existing account). Your account will provide you access to your application information.Need Help?

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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

Build and drive valuable relationships with client marketing team, marketing centers of excellence, internal business partners, and external partners to translate business, client, and product strategies into supporting marketing strategies.

• Define execution plans and timelines in support of client marketing strategy for trade shows and conferences.

• Collaborate with internal and external marketing partners to develop and execute marketing programs for the business.

• Manage relationships with vendors and trade show/conference contacts.

• Document and report post-engagement results summary for review, and schedule/facilitate lessons learned discussions with marketing and business partners following each trade show and conference.

• Support Salesforce marketing campaigns.

• Manage projects and marketing budgets for trade shows and conferences.

• Stay abreast of best in class industry trade shows, conferences, and events and experiential marketing delivery channels.

• Ensure alignment of all strategies to the Truist Purpose and Brand.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Following is a summary of the essential functions for this job.

  • Apply in-depth knowledge of marketing best practices derived from experience.

  • Lead execution of marketing projects with manageable risks and resource requirements.

  • Exercise judgment based on the analysis of multiple sources of information.

  • Impact a range of client, operational, project or service activities within own team and other related teams.

  • Act as a resource for teammates with less experience.

  • Ability to work independently and receive minimal guidance.

  • Deliver marketing programs on budget and on time.

  • Strong personal presence. Other duties, as assigned.

QUALIFICATIONS

Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training

  • 4+ years of related experience or an equivalent combination of education and experience

  • In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)

  • Experience managing projects or project work streams

  • Experience with Salesforce or CRM systems

  • Knowledge of the clients and industry's competitive landscape and the factors that differentiate Truist and its competitors in the market

  • Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders

  • Proficient in Microsoft Office

Preferred Qualifications:

  • MBA or Master's degree in related field

  • B2B marketing or sales experience

  • 6+ years of related experience

  • Previous experience in financial services, retail or packaged goods industries Consumer/Commercial/Corporate/Wealth banking client, relationship, product and/or segment marketing experience

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Sitting

Constantly (More than 50% of the time)

Standing

Frequently (25% - 50% of the time)

Walking

Frequently (25% - 50% of the time)

Visual / Audio / Speaking

Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.

Manual Dexterity / Keyboarding

Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.

Availability

Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

Travel

Up to 50%

Truist supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace.

Thank you for your interest in Truist! BB&T and SunTrust have come together in a transformational merger of equals to create Truist, the premier financial organization in the country. You may notice references to our legacy company names, BB&T and SunTrust, in places throughout this site. All such references should be understood to refer to Truist moving forward while we continue to transition to the Truist name.

EEO is the Law Pay Transparency Nondiscrimination Provision E-Verify

Thank you for your interest in Truist! BB&T and SunTrust have come together in a transformational merger of equals to create Truist, the premier financial organization in the country. You may notice references to our legacy company names, BB&T and SunTrust, in places throughout this site. All such references should be understood to refer to Truist moving forward while we continue to transition to the Truist name.

© 2017 SunTrust Banks, Inc. All rights reserved.

SunTrust is federally registered service marks of SunTrust Banks, Inc.

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