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Danaher Corporation Product Manager (Urinalysis, Immunoassay & Hematology) - IVD in Atasehir Istanbul, Turkey

Wondering what’s within Beckman Coulter Diagnostics? Take a closer look.At first glance, you’ll see that for more than 80 years we’ve been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you’ll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges. In this role, you will have the opportunity to:

  • Own the KPIs and growth and profitability targets of the assigned product categories

  • Manage the implementation and execution of marketing plans including supporting sales functions for the assigned Beckman Coulter product lines in the market

  • Work in close collaboration with the regional product/marketing managers

  • Train local commercial team for products and new generation hardware and software systems developed by Beckman Coulter

  • Work closely with Sales Team to define market strategies and support actions needed for successful sales of the designated product responsibilities

  • Bring input into marketing plans and objectives.

  • Develop strategic plans to enhance overall product sales

  • Responsible for creating, developing, and following up the digital activities for the product line

  • Responsible for improving brand awareness and reputation in the market

  • Manage product life cycles and product positioning

  • Implement tactical marketing plans and pricing strategies in collaboration with Commercial Operations

  • Develop and implement specific marketing programs to stimulate sales and achieve objectives

  • Implement efficient reagent after-sales monitoring and menu expansion programs

  • Monitor competitive activities and identifies customers’ needs

  • Act as technical product advisor for assigned projects

  • Implement and drive product launches:

o Product reviewo Product positioningo Pricing strategyo Product evaluation / beta sites / early-look programso Training programs for sales, marketing, and product specialistso Product launch package

  • Provide continuous product and marketing support to Sales and Product Specialist teams as well as customers

  • Deliver specific training programs and tools to upgrade competencies of Sales and Marketing teams

    The essential requirements of the job include:

  • Bachelor’s degree in relevant fields with 5+ years’ professional experience or master’s degree with 3+ years’ professional experience in a diagnostic product manager function or a clinical laboratory

  • Related experience with hematology and/or immunoassay products is a plus

  • Marketing communications

  • Commercial experience is a solid asset

  • Team player who can work autonomously

  • Managing and motivating people from different functions without reporting line

  • Ability to train and create enthusiasm about a diagnostic product with strong presentation skills

  • Open, flexible, and self-motivated, adapts & embraces different cultures

  • Fluent in Turkish and English, any other language(s) is an asset

  • Proficient computer skills

  • Willing to travel approximately 20-30% of the time to

At Beckman Coulter Diagnostics we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part-time at the Company location identified above and part-time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Diagnostics can provide.

When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.If you’ve ever wondered what’s within you, there’s no better time to find out.

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