Job Information
Swinerton Builders Senior Marketing Pursuits Specialist - J14234 in Arvada, Colorado
Compensation Range: $33.65 - $42.26 Hourly Rate
Job Description Summary: At Swinerton, the Strategic Pursuits team plays a focused and strategic role in supporting the acquisition of work through the development of pursuit strategies, participation in capture planning, and the crafting of compelling proposals and marketing materials that differentiate Swinerton from its competitors, enhancing the company's chances of winning projects. Leveraging expertise in branding, content creation, stakeholder engagement, and project management, the Marketing Pursuits team collaborates in partnership with pursuit teams (internal and external) to align client needs with the company's capabilities to secure the best opportunities for the organization aligned with strategic objectives.
As a Senior Marketing Pursuits Specialist specializing in proposal management/development, your primary responsibility is to lead and own the entire proposal development process, demonstrating expertise in every phase from conception to delivery. This includes closely establishing the plan alongside the Pursuit Champion, managing all elements of proposal creation, ensuring strict adherence to client requirements, company objectives, and brand standards, as well as the pursuit schedule. Your strategic approach will involve collaborating closely with technical teams, project managers, and senior leadership to craft compelling narratives and innovative solutions tailored specifically to each client's unique needs and preferences, as well as taking the lead on the development of impactful content such as cover letters and executive summaries, specialized service narratives, resumes/bios highlighting team strengths, and case studies, among others - ultimately ensuring that the proposal is presented in a common voice/tone, is clear, concise, compliant, and compelling, and in adherence to the company's writing style and brand style guidelines. Additionally, as a client interview specialist, you will take the lead in organizing and conducting client interviews, leveraging your exceptional communication skills to effectively communicate our value proposition and demonstrate our team's expertise and capabilities, working with
Furthermore, in the day-to-day execution of your responsibilities you will also provide guidance and mentorship to junior marketing staff (where applicable), helping them grow and develop in their roles, and play a vital role in promoting the importance of and contributing to the maintenance of pursuit data within the company's client relationship management (CRM) platform, as well as the cataloging of newly developed content through the consistent use of our proposal closeout activities, ensuring accuracy and accessibility for the entire pursuits team.
Job Description:
POSITION RESPONSIBILITIES AND DUTIES:
Proposal Management + Development: Actively contribute to the development of winning strategies for each proposal, including identifying key selling points and differentiation factors. Lead the proposal development process, including establishing timelines, setting deadlines for contributors, and ensuring that all components are completed on time. Lead (alongside the Pursuit Champion) all pursuit meetings, i.e., strategy, (pre) kick-off, color review(s), client debrief, internal postmortem, Facilitate and coordinate input from various stakeholders, including technical staff, subject matter experts, and project managers, to gather relevant information for the proposal and ensure compliance with client require Manage the gathering of cross-functional requirements, i.e., risk, legal, compliance, etc. by utilizing centralized asset database prior to engaging interdepartmental partners; engage partners, as required, for unique requirements. Conduct research to understand the client's needs, preferences, and project requirements, as well as additional research that could contri ute to the success of the pursuit. Author and edit proposal content and ensure it is clear, compelling, and tailored to the specific project and client. Utilize branded templates to create visually appealing proposal documents and proposal graphics - working collaboratively with graphic designers, as required. Review all proposal drafts to ensure accuracy, consistency, and compliance with client requirements and company standards, as well for accuracy, clarity, and coherence as well as for grammar, punctuation, and overall language mechanics to ensure precision and professionalism. Manage the production of final proposal documents (physical and/or electronic), including printing, binding, and packaging for delivery. Facilitate and lead post-mortem reviews to assess the effectiveness of the proposal development process, identify lessons learned, and identify areas for improvement in future proposals.
Client Interview/Presentation Manage the pursuit team to develop presentation content that effectively communicates the company's qualifications, approach, and value proposition as developed within submitted proposals. Ensure that all members of the presentation team are aligned on key messages, roles, and responsibilities. Craft key messages and talking points that resonate with the client's objectives and address their concerns. Utilize branded templates to create visually engaging presentation materials, including slides, charts, and visuals that support the key messages and enhance understanding. Organize and lead rehearsal sessions for the presentation team; developing ability to provide coaching on delivery, timing, and handling potential questions or objections.