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This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/jobs/12957109

The Content Marketing Specialist will write and implement optimized digital content to guide brand awareness, traffic and engagement that supports business development and revenue generation of e-commerce channels. We are looking for a person with exceptional writing skills, digital marketing experience and attention to detail. You will report to the E-Commerce Marketing Manager.

You Will:

• Develop knowledge of product performance, features, specs and accessories.
• Adapt copy and other content developed by Brand department to fit brand voice in the context of platform/martketplace with an emphasis on SEO.
• Collaborate with the Sr. Manager of Digital Commerce and E-Commerce Marketing Manager to write optimized copy for product listings on several e-commerce platforms.
• Collaborate with business leaders to develop content ideas based on our priorities, opportunities and direction.
• Proofreads/edits content to ensure it is consistent concerning style/voice and best SEO practices.
• Collaborate with designers and other internal team members to achieve objectives.
• Complete item setup and content optimization for all items on Amazon, Walmart and other platforms according to SEO best practices and best seller ranking trends.
• Build item setups and content submissions for e-commerce channels with assistance of sales and marketing managers.
• Audits existing e-commerce listings for accuracy and optimizes listing content with improved imagery and copy according to SEO best practices with the assistance of sales managers and brand creative group.
• Develop content production schedules, monitor the progress of content areas, uphold editorial standards, project requirements and deadlines.
• Work with product managers and brand creative group to assure that content is accurate and promotes goals.
• Work with outside content providers to ensure efficient delivery of best content.
• Improve multiple, simultaneous content-related projects in a results-focused environment.
• Collaborate with Sr. Manager of Digital Commerce and E-Commerce Marketing Manager to update content guidelines.
• Seek information about online content trends and best practices to identify opportunities for improvement and areas with competitive advantages.
• Collaborate and assist E-Commerce Marketing Manager with product sampling campaigns.
• Responsible for maintenance of product review monitoring tool and new product e-commerce listings.
• Audits e-commerce listings for accurate review syndication.
• Manage review sampling programs and enrollments.
• Monitor EDLP violations weekly and report non-compliance to sales managers.
• Establish and maintain working relationships and coordination with Company personnel and management.