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Senior Director Global Communications

Be part of an iconic story.

PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That is the Power of Us, that is the Power of PVH+.

About Tommy Hilfiger

TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates an iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity. Global retail sales of TOMMY HILFIGER products were approximately $9.1 billion in 2022 and the brand is powered by more than 16,000 associates worldwide — present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com. PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long-term growth.

Global Consumer Engagement Group

The Global Consumer Engagement group is responsible for executing an integrated marketing plan across all brand activation channels that builds brand equity and delivers business targets. The mission is to shape the unique and meaningful consumer-facing experiences that cut through to target audiences and make Tommy Hilfiger’s collections the most desirable in the market.

The Tommy Hilfiger Global Consumer Engagement Group plays a pivotal role in bringing the brand's campaigns, activations, and products to life across various marketing and commercial touchpoints. With a relentless focus on high-impact brand and product storytelling, the team aims to build desirability and relevance with consumers worldwide. Comprised of highly experienced marketing channel leaders, the Global Consumer Engagement team sets the global agenda and playbooks for key areas including Media,

Communications, Entertainment & Talent, social media, Events, Retail, Wholesale & Digital Marketing, and Sponsorships. Together, they have the power to reach, inspire, entertain, educate, and cultivate a sense of belonging for consumers on a global scale.

The leadership team's role is to ensure clockwork alignment, agile budget management, and strong empowerment for each team to execute a fit-for-channel strategy effectively.

Global Communications Team

As a vital component of the Global Consumer Engagement team, the Global Communications Team (GCT) is responsible for crafting all consumer-facing communication strategies for Tommy Hilfiger and Tommy Jeans. The vision of the GCT is centered around several key objectives:

1. Consistently drive brand desirability and relevance: By ensuring that communication strategies are aligned with the brand's values, identity, and target audience, the GCT aims to continuously enhance the desirability and relevance of both Tommy Hilfiger and Tommy Jeans.

2. Build consumer love, desire, and trust for our products: Through authentic and compelling storytelling, the GCT strives to cultivate strong emotional connections between consumers and the brand, fostering feelings of love, desire, and trust towards Tommy Hilfiger and Tommy Jeans products.

3. Amplify the impact of all brand initiatives and projects through global press:

Leveraging global press channels, the GCT seeks to maximize the visibility and impact of all brand initiatives and projects, ensuring that they resonate with audiences worldwide and leave a lasting impression.

4. Engage with the target audience across all communication touchpoints: Whether it is through traditional media, social media, events, or other communication touchpoints, the GCT endeavors to engage effectively with the brand's target audience, ensuring that they feel connected, valued, and understood.

Way of Working

The GCT team manages relationships with stakeholders including global and regional teams and business partners. They will work closely with respective stakeholders to ensure all communications strategies are effectively implemented on a regional/local level while delivering a consistent brand message and elevating the brand’s exposure. By leveraging each other’s expertise and creativity, the team members work together to develop and execute integrated communication and product seeding strategies that move the needle with audiences around the world.

The Tommy Hilfiger brand DNA is at the heart of this team – from classic American cool to the signature red, white, and blue, iconic lifestyle meets innovative storytelling across the GCT. The team delivers on every initiative with the single Shared Objective to win at consumer engagement through every touch point, message and decision.

The Position

The role of Senior Director Global Communications is pivotal in shaping the brand’s narrative and enhancing its visibility on a global scale. This position carries the responsibility of aligning all communications and PR efforts across the brand's various levels, from global to local. Driving overall brand awareness through organic PR and earned media partnerships is essential for fostering a positive brand image and attracting the attention of key stakeholders.

Additionally, articulating a clear and compelling global communications vision to team members and partners is crucial for ensuring alignment and driving collective action towards common goals.

Being the face of the Global Communications Network requires confidence, conviction, and the ability to effectively represent the brand's values and messaging to external audiences. Building strong relationships with media outlets, influencers, and other relevant stakeholders can further amplify the brand's reach and impact. In this role, strategic thinking, strong leadership skills, and a deep understanding of global market dynamics are essential for success.

Success will come by:

1. Increasing global visibility by developing a targeted media relations strategy that ensures leading share of coverage amongst key competitive set. This involves building strong relationships with journalists, influencers, and media partners to ensure that Tommy Hilfiger remains top of mind within its competitive set.

2. Driving distinctive, innovative cut-through communication strategies requiring a deep understanding of the brand's identity and its place in the marketplace. By leveraging creative storytelling, engaging content, and cutting-edge tactics, the brand can stand out amidst the noise and capture the attention of its target audience.

3. Elevating the brand positioning and perception through always-on press stories and channel amplification involves consistently communicating the brand's values, achievements, and unique selling points across various channels and touchpoints.

Key Responsibilities (including but not limited to):

• Strategy & vision: Blend strategic vision, leadership ability, and technical expertise to effectively manage and execute communication strategies that support the organization's objectives- Brand Messaging: Developing clear, consistent, and compelling brand messages that resonate with the target audience- Communications Campaign Development: Planning and executing communication campaigns that align with the brand’s objectives and market trends- Market Research: Analyzing market trends, consumer behavior, and competitive landscape to inform communication strategies

• Role modeling PVH Leadership Behaviors: Demonstrating inclusive and adaptive leadership is crucial for fostering a positive team culture and driving performance.

• Bringing PVH+ vision to life: By developing and coaching the team, you ensure alignment with the company's vision and values.

• Global Communications Ambassador: By connecting all PR roles across the brand, you foster collaboration and alignment across regions and hubs.

• Media: Drive best-in-class organic and paid feature coverage by leveraging expert knowledge and command of fashion media publications, key journalists, and influencer networks.

• Collaborating: Critical cross-functional collaboration with Social, Entertainment Influencer Marketing, Events, Brand Marketing, Creative Studio, Human Resources, Sustainability and PVH Corporate Communications to ensure cohesive, effective communication and messaging both internally and externally.

• Developing product strategies: Aligning PR efforts with business objectives and ensuring timely promotion of key seasonal products vital for driving sales.

• Corporate Communications: In partnership with PVH Corporate Communications, drive a cohesive internal & external communications strategy that effectively conveys the PVH+ Plan, values, goals, and updates to various stakeholders. Be a thought partner on employee engagement, crisis communication, investor relations and corporate social responsibility.

• Crafting global assets: Working with the content and copywriter(s) to develop 360 tone of voice, and communications assets that ensure a consistent brand message.

• Metrics: Proactively and regularly measure the effectiveness of global communication efforts using metrics such as media coverage, social media engagement, and internal feedback and leverage data and insights to refine strategies and improve future communication efforts.

The Ideal Candidate

• Extensive Experience: 15+ years with deep understanding of fashion landscape, consumer + editorial preferences, industry dynamics and trends including but not limited to sustainability, technology integration, diversity & inclusion, and SNBN. Working knowledge of and comfort with areas including employee engagement, crisis communications, investor relations, and corporate social responsibility.

• Leadership Excellence: Having worked directly with C-level executives, has a proven record of accomplishment of leading teams in accordance with PVH Leadership behaviors, fostering a culture of collaboration, accountability, and excellence.

• Communication Expertise: A skilled communicator can effortlessly translate creative concepts into clear and compelling messages, both verbally and in writing, ensuring alignment with the brand's vision and objectives.

• Coach, Instructor, and Critic: Adept at wearing multiple hats, serving as a coach to develop team members, an instructor to impart knowledge and skills, and a critic to provide constructive feedback that drives continuous improvement.

• High Energy and Team Spirit: High energy and a great team spirit are essential attributes, contributing to a positive and dynamic work environment where team members feel motivated and supported.

• Confident Decision-Making: Excels at making confident decisions, creating structure and simplicity, and maintaining a relentless focus on process and efficiency improvement.

• Strategic Thinking: Ability to think several steps ahead, anticipate potential challenges and opportunities, proactively identify, and solve problems to ensure smooth execution of communication strategies.

• Integrity and Professionalism: Operating with the highest level of integrity, diplomacy, and professionalism, acts with confidentiality and can be trusted as a thought partner, particularly in sensitive situations.

• A bachelor’s degree in communications, public relations, marketing, or a related field. An advanced degree (e.g., MBA or master’s in communication) is often preferred.

• Strong interpersonal skills and the ability to build relationships with various stakeholders.

• Adaptability and the ability to navigate a rapidly changing media landscape

• Attention to detail and a commitment to maintaining high standards of quality in all communications.

Be valued.

In the heart of Amsterdam, PVH EMEA is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. We are the home to 2500 big thinkers, natural entrepreneurs, and challenge seekers from all kinds of backgrounds.

• How we support you: choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs

• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy

• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals

• Be at the forefront: stay closely connected to our brands, Calvin Klein, and Tommy Hilfiger, and be a part of seasonal market launches, sample sales and receive employee discounts!

Be part of it.

PVH Europe and our brands, TOMMY HILFIGER, and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion, or sexual orientation.

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DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.