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Philips Digital Engagement Platform Marketing Director in Amsterdam, Netherlands

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Your challenge

Are you a high potential digital leader looking for accelerating your career? As Digital Engagement Platform Marketing Director, you are offered a unique opportunity to shape and drive the growth of our NutriU engagement platform focused on healthy food and nutrition.

Do you have the “growth hacking” mindset to scale our digital app to millions of users around the world?

Your responsibilities

  • Build, plan and implement strategy for growing the digital engagement platform NutriU

  • Define and own digital product roadmap (new features, smart and connected products, services…) and global roll out of NutriU to additional countries

  • Scale and manage the community of users:

  • Acquisition of new users: launch new geographies, paid campaigns, app search optimization, influencers, social media…

  • Retention via new contents and engagement tactics

  • Test, pilot, scale monetization and new business models (cross and upsell of Kitchen Appliances products and new services)

  • Stay up to date on food and nutrition trends, latest technology, Smart Kitchen & IoT, digital platform and apps.

  • Lead and organize ressources for the team (acquisition manager, content and community lead, data…) ; manage cooperation and way of working with digital product owners and developers

Your team

You will be part of the Kitchen Appliances team reporting to Services and Solutions Venture leader.

You will lead the NutriU platform team (4 FTEs) and interact in a matrix structure with Product IoT managers, Product Owners & Developers, Philips Design, Business and Marketers in markets worldwide and Digital Marketing experts.

We are looking for

A successful applicant must have:

  • Master degree in Business Administration, Marketing or related fields with excellent academic track record, or MBA

  • Around 12 years of experience in Digital Product Management, Digital Campaign Management and Engagement.

  • Consumer focus mindset and ability to delight users with amazing experience

  • Data-driven and analytical skills

  • Demonstrated leadership of product management with a truly global focus

  • An entrepreneurial and can-do mentality

  • Knowledgeable about digital experiments and agile methodologies

  • Excellent presentation skills, Strong stakeholder management and influencing skills to act as a change agent within the organization

  • The ability to effectively network within and outside the organization, building strong relationships and identifying business opportunities

  • Affinity for food and nutritional health related products

Must have competencies

  • Experience with digital (engagement) platform with sizeable # of users, Product Management and Digital Lead generation is a must.

  • Knowledge in Smart connected products and IoT is a strong plus.

Why should you join Domestic Appliances?

Philips’ Domestic Appliances business is a global leader with EUR 2.3 billion in sales in 2019 in kitchen appliances, coffee, garment care and home care appliances, with successful products such as the Airfryer, Automatic Coffee Machines with LatteGo and SpeedPro Max Aqua vacuum cleaner, and many more that are used by millions of people every day across the world.

In January 2020, Philips announced that it would be considering new ownership options for Domestic Appliances, as it is not a strategic fit for the company’s future as a health technology leader, and committed to finding the right home for the business to ensure that it is set up for continued success serving customers, leveraging the Philips brand and driving growth across the markets that it serves.

In its 128 year history as a leading innovator, Philips has had to reinvent itself a number of times to remain competitive. This has involved several high-profile divestments, resulting in the company’s successful track record in managing complex change of this scale. Such transformations offer unique opportunities for employees to ‘make their mark’ and gain expertise in a specific and dynamic environment - those who can deliver results while navigating and contributing to changes will gain unique skills and perspective that will prove valuable for the rest of their careers.

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